Jetset WMCFW | The Orange Label That Could

“One of the things I’ve learned being in the industry so long is you just have to keep moving forward,” Joe Mimran tells the Toronto Star, “If you don’t, you’ll be left behind pretty quickly.”

Rumour has it, Joe’s plans to move forward include leaving the Toronto fashion week runway behind.

The Canadian fashion mogul has set his eyes on the Asian market – with an entry point in South Korea. Once Seoul is secured he plans to literally, take over the world. Could Joe Mimran be the next Dr. Evil? And if so, I’m still gonna be like: do we use the same self-tanner or what?

Joe Fresh’s fast-fashion has global appeal because Mimran isn’t a businessman – he’s a business, man. He has the midas touch despite reports suggesting this past year was not the best for Joe Fresh due to Bangladesh (AKA “the unmentionable” around the tents) and J.C. Penny sales doing not-so-good. Well, considering Nick Wooster, a fellow white-haired dandy, recently quit his day job as J.C.’s messiah, it is basically not a cool store anymore. (Was it ever?)

Oh yes, and the clothes. They’re exactly what you’d expect from Joe Fresh: Canadiana cable knits, faux fur toques, and a watercoloured Bambi on a diaphanous sweater dress. My personal favourite were the subtle olive green plaid pyjamas (tomorrow is unofficial PJ day at the tents, BTW) and I’d love to pair those with Joe’s own velvet – presumably Stubbs & Wootton – slippers.

Off the record, I highly doubt this is Joe’s last WMCFW show just because I would expect him to make a more grandiose exit like walking the perimeter of the tents with an orange can of gasoline while smoking a cigar. You know, just to freak people out.

Leave a Reply

Your email address will not be published. Required fields are marked *