Ted Baker London opens at Sherway Gardens

Ted Baker (Ted-to-toe) look: Juliena ankle strap sandal // Zelida ribbed midi skirt // Hellia embellished collar top // Vasna double-breasted trench coat 

On September 22 (that’s tomorrow) the Ted Baker London boutique will open at Sherway Gardens inviting shoppers to experience their sprawling 2,600 square foot store inspired by the Sunnyside Amusement Park. The brand gave me the opportunity to style some pieces from their Autumn/Winter 2015 collection just for the occasion. My approach was to pair classic British style while staying true to my own eclectic zeitgeist. I also wanted to find that little pop of colour or print that Ted Baker is so well known for.

Another thing Ted Baker is well known for is attention to detail. I was pleasantly surprised to find every button and zipper covered with a protective adhesive so the customer can have that discreet pleasure of peeling it off to reveal a glistening piece of virginal hardware. And every item comes with extra beads, buttons and clasps in the cutest little pouches – just in case something falls off over time. I loved discovering these subtle details as I unpacked my items.

One of my favourite pieces from this outfit is the ribbed midi skirt. I never imagined that this type of silhouette would work with my style, although recently I’ve been preferring oversized to body-con. Nonetheless, the skirt is amazing. I can’t even imagine my wardrobe without it, now. It’s so 1950s-Diana-Vreeland-meets-Tattinger-champagne. Is that a thing? Someone needs to make that a thing.

I paired the skirt with this adorable embellished collar top to add a bit of cuteness to it, plus I love the exaggerated triangle shape the tiny beaded collar creates opening into an A-line skirt. Of course, you can’t say Ted Baker without mentioning their trench coats. I opted for an emerald green trench that has a bit of a flare to it, making it the perfect compliment to my triangle silhouette.

Lastly, the Juliena pink sandal. Truth be told, I couldn’t pick between the pink colourway and the cobalt blue. Truth be told, I might go back and buy the blue as well. There’s just so many outfits I can imagine wearing these shoes with. The design is something we’ve seen over and over again – it’s become a street style classic. But you rarely see it in any colour other than black. I’m imagining wearing the pink with an all-pink-tones outfit next. What can I say? I love planning ahead!

Speaking of which, you should all be planning ahead this week to visit the Ted Baker London store at Sherway Gardens because not only will you find and thus be able to replicate, my exact outfit, but from September 22 through September 25, shoppers will enjoy a special gift with purchase along with giveaways inspired by the Sunnyside Amusement Park store design. And treats! Yay! If you haven’t had the chance to experience the fun-loving nature of Ted Baker London yet, you need to get on that. I had an awesome time styling these pieces and shooting this outfit – I’m sure you’ll see me wearing the midi skirt again and again!

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Justine Iaboni