Beauty | Beautycounter Launches in Canada

Beauty | Beautycounter Launches in Canada

The older I get, the more paranoid I am about my health and my body and what I eat, how I sleep and of course, what I put on my skin. Every time I slather on a cream the thought passes through my mind, “I wonder what’s really in this product?” and oftentimes I sift through the ingredients. The other day I found parabens in this body lotion both my boyfriend and I had been using to moisturize after we shower. It smells like coconuts. Delicious. And now it’s in the garbage.

As consumers, we can’t believe everything we see. I just read the back of a fruit juice carton here in Italy that says “Source of vitamins, super healthy, yada yada yada” meanwhile the main ingredient is from concentrate and has 10000 grams of sugar in it. This is why I find Beautycounter‘s mission so refreshing.

Beautycounter strives to create luxury beauty products that are safe for everyone. In recent years, Canada has only banned less than 700 ingredients in their personal care products; Beautycounter has banned over 1,500. That’s at least double. In fact, they’ve published an extremely useful Glossary of Ingredients so you know exactly what every single ingredient does and what it is made from.

I cannot wait to try out all the products on a long term basis to see if they do in fact live up to the hype and how Beautycounter compares to my other foolproof luxe products like my $100 Charlotte Tilbury Magic Cream that I use twice a day  – stay tuned for my review! But for now, isn’t the packaging just so chic?

white beauty packaging The Beautycounter products were gifted to me as PR samples. 



  1. April 13, 2016 / 10:18 pm

    As a fellow Canadian, I have been following your blog for awhile (and BTW, I love your fashion style AND your sense of humour). I’m a BeautyCounter consultant and I’m so excited for your review!

  2. April 14, 2016 / 9:39 pm

    As a fellow Canadian, I have been following your blog for awhile and I love your fashion style as well as you awesome sense of humour and writing style! I am a BeautyCounter consultant and I am very excited to hear your review.

    • Justine Iaboni
      April 19, 2016 / 7:53 am

      Oh no way! Very cool. Yes, I’m starting to get acquainted with the products. I love the message and mission statement. Used the eye cream yesterday – very decadent. Will keep you posted on what I think :) xoxo J

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