One of my favourite times of year is Toronto Fashion Week. Forging my blogging career in this city, my hometown, has meant spending a lot of time at World MasterCard Fashion Week – I think this is my eleventh season attending the shows! Wow. Just took that in for a second. Unbelievable!
My readers, you lovely people, have been there all along the way. This season, I’m kicking things up a notch with my favourite styling products from Redken. A mainstay at the tents, the Redken team is responsible for some of the most memorable runway looks from WMCFW. So, I teamed up with them to shoot two amazing fashion week-worthy hairstyles created especially for my readers, complete with super fun hair tutorial how-to videos featuring yours truly and a chance to win prize packs featuring all the styling products used to get the looks!
Today we are unveiling the first look: Smooth Volume.
I had a blast (literally) learning how to achieve this look. As you know, I usually wear my LOB smooth and straight. I wanted to find out how I can add more oomph to the standard blunt cut. Redken stylist, Cindy Duplantis, showed me how to blow-out my hair using Redken Pillow Proof Blow Dry Express Primer and Redken Stay High 18 Gel (that turns into a mousse when you massage it into your hands).
Cindy uses Redken Quick Tease 15, which is a product I use regularly to achieve that voluminous “pomp over” you’ve seen me wear many times (it’s sort of my secret weapon). After she unpinned my hair I went from humdrum to vixen, check out my Victoria’s Secret Angel hair flip in the how-to hair tutorial.
One lucky reader will win all the styling products used to achieve the Smooth Volume look! Just watch the video and enter to win the contest by clicking this link:
And if you want more exciting fashion week hair tips, follow me on Instagram for backstage access at World MasterCard Fashion Week where the Redken team will be doing a different hairstyle on me every day this week!
A big THANK YOU to the Redken team for making me #RedkenReady this fashion week and for letting me be part of this amazing experience.
*contest open to Canadian residents only