There’s a New Flip-Flop in Town, Literally.

There’s a New Flip-Flop in Town, Literally.

Last year I found myself at a hotel pool in Miami, alone, taking a self-imposed day off after what felt like 365 days on. I really didn’t know what to do with my newfound free time other than drink Coronas and judge people’s style. Enter, a pair of black slides.

From one side of the pool I admired this stylish young mom and her stylish black slides, wondering where she got such a beautiful, feminine pair of rubber pool shoes like that. The only slides I knew up until that point were Birkenstocks and my boyfriend’s. But I thought, you know what, today is YOUR DAY OFF. Stop thinking about finding new fashion brands. Just admire and move on.

But that’s not what happened. As the sun began to move across the sky later that day, myself and the slide girl, found ourselves sliding our beach chairs literally side by side, vying for the last sliver of sunshine on the pool deck to be found.

K. If the fashion gods ever gave a sign, I would be forever cursed if I didn’t take that as one.

“I couldn’t help but admire your slides,” I said to her.

“Thanks,” she replied, “I designed them myself.”

Summer Outfit Inspiration 13

Of course. Turns out the girl sitting beside me was fashion designer and industry maven, Michelle Vale, from New York City. At the time she was just raising money to fund her latest endeavour, SOAK, slides that are comfortable and chic, waterproof, vegan and made in America. I love the little pebbling detail on the soles. We exchanged email addresses and have been in touch ever since.

I’ve watched her company grow over the past year or so and I was lucky enough to be the first blogger to ever get to try a pair myself. (I have three pairs now and I love all of them). Michelle and I get together every once in a while when I’m in NYC or she’s in Toronto. And I was so so so overjoyed when I found out that SOAKs are now available at Augustina in Yorkville. How amazing is that?

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SOAKs are the perfect sandal for women who, like me, wouldn’t be caught dead wearing flip-flops in the city, but love a comfy-chic style in between the red carpets. I wear my SOAK slides to yoga, to walk Sofia, around the house, on boats, at the beach, on vacation, with jeans on date night, with cute little skirts when I go for ice cream, with sweats, with maxi dresses, and of course I wear them poolside. You can even change into them after work instead of wearing heels to go meet up for drinks with your friends. I’d rock them under a pencil skirt, hell yes. They come in so many different colours to compliment any style and skin tone.

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Wanna try them? Well, I’m giving away a pair of colour blocked SOAK slides (my faves) to ONE lucky reader! Here’s how to win:

  1. Leave a comment below with your name, email, shoe size and colour block sandal of choice.
  2. Sign up for SOAK newsletter at (scroll to the bottom of the homepage)

We will be picking a winner by Monday, June 27th, 2016 at midnight!

You must live in either Canada or the USA, please note that due to supply, your colour choice might not be available but we will try our ver very best to get you into a pair that you will love forever. As for sizing, please note that if you wear a half-size, it is recommended you round to the size down. I wear a size 6.5 so in SOAK I’m a size 6. However, if you have a wide foot and wear a half-size, it’s recommended to go a size up. So, if I wear a 6.5 but have wide feet, I would take a size 7 in SOAK. Makes sense?

Good luck to everyone and be sure to visit Augustina next time you’re in Yorkville to check out SOAK in real life – you’ll love them!

xoxo J

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  1. Vanessa Bower
    June 15, 2016 / 10:06 am

    I also don’t want to be caught dead wearing flip-flops in the city!!

  2. June 15, 2016 / 10:25 am

    Love your blog! My new favourite place to hear a fashionable, laid back, Toronto voice.

  3. Iris I
    June 15, 2016 / 11:41 am

    So simple, but elegant! I would love them in a size 7, cloud black top,

    xo Iris

  4. Taylor
    June 15, 2016 / 12:03 pm

    Signed up! In love ? . Taylor / taylor.a.parks1@Gmail. Com / size 9 / solid storm

  5. Jen
    June 15, 2016 / 1:09 pm

    These are super cute. Just in time for Summmmaaaaa!

  6. Vicky
    June 15, 2016 / 1:11 pm

    Love this! I’m a size 7. Storm or Black… So difficult to choose! (Vicky Lutes)

  7. Lisa Kendrick
    June 15, 2016 / 1:39 pm

    I’ve been wanting these flip flops for a least 6 months, but no one around here sells them… (Yet!)

    I would love black or storm slides in size 8

  8. Gabriella Tanori
    June 15, 2016 / 1:44 pm

    These slides have that high end appeal without that high end price!! I am from sunny California and I can definitely say these would go well with just about anything and I would love the opportunity to win a pair!! Gabriella Tanori, size 10, cloud/blacktop,
    Good Luck Everyone!!

  9. June 15, 2016 / 1:45 pm

    Hey Justine! How cool are these?!! I’m a size 7-, I would take any colour!! Signing up for the newsletter right now!

    • June 15, 2016 / 1:47 pm

      But if I had to choose I would take black or storm?!

  10. Rowena
    June 15, 2016 / 2:49 pm

    I am 6.5 so will take size 6 – COLORBLOCK_STORMCLOUD_TOP_002

  11. Alice
    June 15, 2016 / 4:02 pm

    Oooooooooooooooooooooooh – Alice Buckley – – Size 9 – Cloud / Blacktop – Hook my tootsies up! :)

  12. Laleh Yaghini
    June 15, 2016 / 5:40 pm

    Been following you for a year, and loving the blog Justine! My email:, name: Laleh Y, size 7 and shoe in cloud/blacktop. Keep the trends coming!

  13. Sian
    June 15, 2016 / 7:18 pm

    I grew up near Toronto but now live in Maine where SOAKs are made. I’d love a pair of size 8 Cloud/Blacktop SOAKs. Thank you!
    Sian Liem

  14. Filipa Jackson
    June 15, 2016 / 8:36 pm

    I am a flip flop or slider kinda girl. Who said comfort can’t be cool. I think you look pretty gosh darn cool if you ask me

    Filipa xxx | Instagram

  15. June 16, 2016 / 3:34 am

    Hello! Slides are definitely in for the summer and it’d be nice to own something more fashionable than god ol’ friend Birkenstock.

    Name: Alma
    Size: 9, Metallic Colour block

  16. pigatsea
    June 17, 2016 / 12:18 am

    Dear,i want konw your grey coat,it’s so great. what’s brand?

  17. June 18, 2016 / 8:56 pm

    Hi Justine! I love discovering new designers and this is such a fabulous brand (adore the fact that it’s vegan). I’m all about the basics and would be totally thrilled to wear SOAK sandals. My info: Geneviève Colmer,, size 8, colour of choice: cloud/black top. Thanks and keep up the amazing work. Your blog rocks! xoxo Geneviève from Montréal, Canada.

  18. Jodi Foster
    June 20, 2016 / 11:21 am

    Flip-flops ??????

    Excited to read the microblading post next!! I have been waiting to hear how it went.

    Jodi Foster
    Size 6

  19. Karolina Tomaszewska
    June 20, 2016 / 3:53 pm

    Would love this! Karolina Tomaszewska,, size 10 and all of them seem great but the black seem the most versatile! So that would be black/cloud i believe.

  20. Chris
    June 22, 2016 / 5:15 am

    Love these. Color black size 8

  21. Shiori
    June 26, 2016 / 7:31 pm

    These are adorable! Blacktop/cloud has my name written all over it. Think I’d be a size 6..

  22. Samantha
    June 27, 2016 / 3:26 pm

    You’re amazing and nice. Such a stylish guru ! Like the saying goes… Women dress for other women. That’s what fashion is! I am a vegan, gluten free baker that would love a pair of those slides in any color and in a size 7. Crossing my fingers and toes! Ciao

    Samantha from Toronto

  23. Samantha
    June 27, 2016 / 3:37 pm

    I live in Toronto and live your style. You are my muse and style guru! I like the color silver and in size 6!!! Ciao


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