Soo Joo Park for Chanel Cruise 15/16

I love when brands pair beautiful clothes with cinematic visuals for their ad campaigns. The Chanel Cruise 15/16 video series featuring Korean-born model, Soo Joo Park, is a patent example of capturing the clothes as they would look and feel in real life, if you were just a girl touring New York or Seoul in the summertime. It’s not pristine; it’s practical beauty. Or as Karl would say, “It’s a cosmopolitan idea of the local fashion.” Ok, he said it better. Watch the full video below!

Film courtesy of Chanel