Forever Faster: Rihanna’s Puma Campaign

Puma leggings // Puma Ignite XT shoes // Puma PWRSHAPE bra all available at Footlocker.ca

Style icon, Rihanna, has been shaking things up in the fashion world for years and I’ve always loved her unabashed approach to style. She brings that same attitude to her recent collaboration with Puma. As the brand’s global ambassador, she wears the above Puma workout apparel in her latest campaign #ForeverFaster. The Puma pieces fuse style with function – especially the sneakers she’s wearing in the campaign, the Ignite XT (I’m wearing them too, la dee da), that use Ignite Foam to provide responsive cushioning and optimal rebound. They are perfect for a high-intensity workout – and they look great on your way to and from the gym.

What I love about the campaign pieces is the street style wearability of them. Let’s face it, the best part about working out is how you look on your way to the gym, when your hair is still frizz-free and your pits don’t smell. I love LOVE wearing my workout clothes even when I’m really just on my way to the grocery store beside my gym. Even the PWRSHAPE bra can double as a crop top if you’re feeling confident about your abs or abs not.

These pieces are really about a girl who loves the style facet of fitness and the fitness facet of style, with a gym membership attached to her keychain. Translation: me.